UDC 338. 24

 

Zelinska H., Andrusiv U.

 

The article examines certain aspects of the social component of personnel in the context of the innovative development of an enterprise due to the globalization challenges the Ukrainian economy faces. It is substantiated that in the modern conditions of the enterprise there is a problem of personnel sustainability, which characterizes one of the aspects of the social component of innovative development. The possibility of considering this issue through such components as motivational, managerial and social, allowing to identify the social potential of the enterprise, has been determined. In market conditions, when there is an increase in globalization in the world, it becomes a prerequisite for gaining competitive positions in the market for enterprises and organizations, including agro-industrial ones.

It is proved that education and professional development of personnel are becoming the dominant factors in the formation of competitive advantages of enterprises in the agro-industrial complex. It has been determined that effective personnel management is impossible without the introduction of personnel technologies, among which headhunting, recruiting, screening and the like deserve special attention.

Attention is focused on the fact that the shift of emphasis towards sustainable development of personnel is due to the need to adapt the provisions of the concept of lifelong learning to the conditions of enterprises in modern Ukrainian realities. It was determined that this concept provides for the use of educational technologies as a tool for maintaining a stable high level of professionalism of employees, encouraging them to compete for high enterprise standards for a certain position, the intellectual potential of an individual to create a powerful technological base in order to obtain intellect-intensive products, and the like.

 It has been established that at the present stage, the effective development of agricultural enterprises is possible provided that innovations and new technical and technological developments are introduced into production activities, which will ensure the overcoming of pressing problems (production, resource, environmental, technological, material and technical, organizational and managerial and social) and contribute to their solution. It is determined that the innovative activity of agro-industrial complex enterprises is accompanied by risks, which are determined by the cumulative influence of factors of the external and internal environment of each enterprise. It is argued that the social component of the innovative development of an enterprise can, in our opinion, be considered as two interdependent elements: the needs of the team through the observance of legally established guarantees for employees, which is regulated by the regulatory legal acts of Ukraine and restrictions due to the technical and technological level of production and labor organization.

It was determined that the situation in the agricultural sector creates a number of challenges, the main of which is the need to improve the business environment, carry out qualitative transformations that can increase the competitiveness of both agricultural production in the domestic and foreign markets, and the personnel of agro-industrial enterprises. It has been determined that the prospects of the agricultural sector of the national economy will depend, on the one hand, on the ability to quickly and effectively adapt to the new, modern requirements of the present, caused by globalization processes, on the other, on the professionalism of an individual and the social stability of the staff as a whole.

 Key words: development, social component, enterprise, personnel, innovation, competitiveness, globalization, potential.

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