N. Sirenko, A. Burkovska, T. Lunkinа
Mykolayiv National Agrarian University
In modern conditions the economic development of Ukraine is faced with an actual problem of business social responsibility. The concept of social responsibility though is raised in the business environment, but still has a chaotic, fragmentary and selective character. The development of the corporate social responsibility is still, unfortunately, very slow.
The concept of social responsibility consists of businesses additional commitments which the enterprises voluntarily take producing goods and services of high quality. [3, p 216-217]. We believe that the social responsibility of business involves meeting the economic, legal, environmental and social needs. Note that the higher the level of society’s development, the more demanding the evaluation of the business social responsibility criteria is.
We believe that the strategic goal of socially responsible businesses should be primarily social investment programs for their own employees. It should provide educational programs and retraining, and the stability of wages, safety, organization of additional medical and social security workers, assistance in some critical situations.
A special feature of the social responsibility of domestic enterprises is a range of stakeholders (owners and employees of these companies) and other members of the business environment enterprises (customers, suppliers, non-profit organizations, local governments) which are not actually the subject to its social interests.
Thus, the social responsibility of business in Ukraine has not received proper distribution and has a number of peculiarities. There is a strong necessity in motivation in the field of business socially responsibility. It is advisable to develop cooperation of businesses with the important area of social work as a professional education. This will increase the efficiency of educational services, and business revitalization process of socialization will provide a number of benefits for our country in the social, environmental and economic spheres.
Key words: social responsibility, socialization of business stakeholders, partnerships, businesses, vocational education.