O.Novikov, Doctor of Economic sciences, Professor
A.Klyuchnyk, Doctor of Economic Sciences, Professor
Mykolayiv National Agrarian University
Summing up the scientific opinions on the essence of the researched term, we believe that economic potential is a combination of natural conditions and resources, opportunities, reserves, values and competencies which can be used to achieve certain goals. In the borders of research it was established that fact in the scientific literature the concept of economic potential of rural areas has been considered. We believe that this concept can be seen in three aspects. At first, it is the resources that characterize the area, in order to meet social needs of people; At second, it is the ability of certain rural areas (as a system) to ensure its continuous operation, or the ability of business entities (taking into account climatic and cultural features, using available resources and opportunities in rural areas) to ensure long-term operation and achieve strategic goals. Thirdly, it is the possibility of expanding economic activity in the area and improving its accomplishment by using existing (or involving) recourses. We proposed the model of the structure and relationship of rural areas’ economic potential and their components
Keywords: economic potential, rural areas, the economic potential of rural areas, components of rural areas’ economic potential.