Mytskevych N., Mytskevych D. Automation of relations with customers as a tool of management of agricultural enterprises

UDC 330.47

 

Mytskevych N.

Mytskevych D.

 

The article considers the use of CRM-system in the economic activity of the enterprise and the advantages that this innovation provides to business. It was studied that the CRM-system is a system that aims to build a stable business strategy of the enterprise, a tool for customer relationship management, which is based on the concept of affiliate marketing. It was determined that the implementation of the CRM system can optimize the activities of agricultural enterprises.
Agriculture is one of the promising areas of activity that ensures the country’s food independence, forms a significant share of gross income and the state budget.
In Ukraine, this industry occupies a leading position in the country’s foreign economic activity and, thus, makes a significant contribution to the development of its economy. NIBULON LLC cooperates not only with leading Ukrainian and European banks, but also with well-known international financial institutions such as the IBRD, the EIB, the World Bank, the EBRD and the IFC. For large-scale activities of the researched enterprise, it is important to actively determine the number of contractors and track information about them. For each company, the relationship with contractors is extremely important, because their quality construction depends on the company’s profits.
The study considers and evaluates the existing system of relationships with contractors in the enterprise, identifies existing advantages, disadvantages and makes suggestions for the implementation of the CRM system in the enterprise.
Orders take little time to process, as the company has an information base for each customer, which indicates the average order for previous periods and other information. The corrected and generated order should be sent to the logistics department, which confirms the order and clarifies the terms. The final order and all its data can be tracked by all participants in the process: the customer, the manager and the logistician.
After completing the order the customer receives a notification of its delivery, can track its movement and contact the driver of the vehicle carrying out the order.
In the application network, the manager has ability to track all his customers and their orders, but customers do not see each other and can only interact with managers.
Use of such platform allows to receive exact data on orders of clients, their volume, speed of delivery and information processing that allows to carry out the qualitative analysis and to increase efficiency of activity of the enterprise.
In order to optimize the work of managers, create an information base and improve customer relations, the implementation of the CRM-system allows to use it as a tool for enterprise transparency.

Keywords: automation, novation, information system, CRM system, marketing tactics, effective use of information, customer relations, business model, export, management, enterprise.

 

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