Dovhal H., Bezuhla L. Regional innovative development model of ecotourism infrastructure

UDC 338.48:379.8:332.711

 

Dovhal H.

Bezuhla L.

 

The article analyzes and summarizes the legal framework for regulating the development of tourism and regional programs on the example of Dnipropetrovsk region. A set of barriers has been identified that hinder the effective formation and development of ecotourism infrastructure in the region. To eliminate the above barriers, it is necessary to create a regional innovative model of ecotourism infrastructure development, the components of which include: personnel, logistics, information, finance, marketing, transport, innovation.
The implementation of this model should include: partnerships between participants; coordination of regional authorities’ efforts with local self-government bodies; scientific and organizational support of long-term ecotourism development programs; development and implementation of the marketing concept; implementation of innovative programs and infrastructure projects for the development of ecotourism activities; creation of a modern information support system; development of a financial support mechanism, which will consist in the use of various financing instruments (public-private partnership, soft loans, crowdfunding, venture capital, grants, international technical assistance, international funds, etc.).
It is established that for the development of rural green tourism in the region it is advisable to make changes and additions to a number of legislative documents, namely: the Laws of Ukraine «On Tourism» and «On Personal Farming» should include organizational, informational, marketing and financial support for the development of ecotourism infrastructure that would meet European standards; the strategy of regional development of Dnipropetrovsk region for 2021-2027 should be supplemented with measures to implement the strategic goal «Development of tourist infrastructure (including rural green)»; to develop a regional program for the development of rural green tourism, taking into account the specifics of the Dnipropetrovsk region.
Implementation of the regional innovative model of ecotourism infrastructure development will increase the income of the rural population and the amount of revenues to local budgets; reduce unemployment by creating additional jobs; to intensify the development of small business in the villages of the region; strengthen public-private partnerships based on attracting private investment.

Keywords: ecotourism, tourism sector, tourism services, ecotourism infrastructure, regional innovation model.

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