I. Baryshevska<\/p>\n
It was proved that a prerequisite for the effective development of agrarian enterprises forms strategic management system which accounts the direction of the company and its main tasks.<\/p>\n
It was determined that the process of farms\u2019 development strategy causes a significant impact on natural biological resources and on the type of agrarian enterprises\u2019 development at the given moment.<\/p>\n
It was proved that the basis for agrarian enterprises\u2019 strategy development is an advisable choice of hierarchical structure consisting of four strategic levels (corporate, competitive, functional, operational), adequate levels of government support and the levels of strategies\u2019 implementation according to enterprise\u2019s type.<\/p>\n
It was demonstrated that the company which is struggling for success in a competitive environment, should form its marketing strategy according to the peculiarities of competition and consumer demand.<\/p>\n
It was determined that one of the main types of marketing strategy is diversification in order to increase enterprises\u2019 products or activities. Application of this method will allow getting sales revenue in case of any disaster.<\/p>\n
It was proved that price and pricing take a central place among various levers of economic management mechanisms. A wide range of prices allows to choose the own pricing strategy of agrarian enterprises in the specific marketing conditions.<\/p>\n
It was granted that the segmentation strategy is aimed at providing competitive advantage on a separate and often the only market segment that is allocated on the basis of specific criteria. Segment is a specially allocated market share of consumer product group united by some common features.<\/p>\n
It is evident that the marketing strategy is the most important functional strategy because it provides justification for market orientation in agrarian enterprises. This strategy has two main targets which are market and product.<\/p>\n
\nI.<\/a> Baryshevska.<\/a> Theoretic aspects of marketing strategy of agrarian enterprises\u2019 development.<\/a><\/strong><\/p>\n References:<\/p>\n 1. Assel H. Marketynh: pryntsypy y stratehyia \/ H. Assel. \u2013 M. : YNFRA, 1999. \u2013 804 s. 4(81), 2014 UNC\u00a0631.11:658.012.32 I. Baryshevska It was proved that a prerequisite for the effective development of agrarian enterprises forms strategic management system which accounts the direction of the company and its main tasks. It was determined that the process of farms\u2019 development strategy causes a significant impact on natural biological resources and on the type […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,443],"tags":[464],"aioseo_notices":[],"views":1213,"_links":{"self":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/1104"}],"collection":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":0,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"wp:attachment":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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