{"id":1688,"date":"2015-04-27T14:15:03","date_gmt":"2015-04-27T11:15:03","guid":{"rendered":"https:\/\/visnyk.mnau.edu.ua\/?p=1688"},"modified":"2015-04-29T13:06:01","modified_gmt":"2015-04-29T10:06:01","slug":"n82v1r2015albrecht","status":"publish","type":"post","link":"https:\/\/visnyk.mnau.edu.ua\/en\/n82v1r2015albrecht\/","title":{"rendered":"Consumer Acceptance and Willingness to Purchase Irradiated Foods in the United States"},"content":{"rendered":"UDC 338.439.63:663\/664-049.5(73)<\/p>\n

Consumer Acceptance and Willingness \u00a0to Purchase Irradiated Foods in the United States<\/p>\n

Julie A. Albrecht, Ph.D., R.D.*
\nUniversityof Nebraska-Lincoln
\nDepartment ofNutrition andHealth Sciences
\n119 Ruth Leverton Hall
\nLincoln, NE 68583-0807<\/p>\n

Keywords
\nirradiated meat, consumer acceptance, survey.<\/p>\n

Julie A. Albrecht. Consumer Acceptance and Willingness to Purchase Irradiated Foods in the United States<\/a><\/p>\n

Objective:To determine consumer acceptance of food irradiation and\u00a0willingness to purchase irradiated foods, increase consumer knowledge of\u00a0irradiatedfoods and determine theimpact ofan educational component\u00a0on consumer attitudes byutilizingthe Targeting Outcomes of Programs\u00a0(TOP) hierarchy.
\nDesign: Consumers completed a sur vey consisting of food safety\u00a0information and the acceptance and willingness to purchase irradiated\u00a0meat. The educational component included a display explaining food\u00a0irradiation and two brochureswere available.
\nSetting: The educational and research program was conducted in\u00a0grocer y stores and a large communit y event on separate Saturdays\u00a0Par ticipants: Two-hundred fi fty-one consumers participated in the\u00a0initial survey and 77participated in the follow-up sur vey.\u00a0Main Outcome Measure: Initial sur vey, follow-up sur vey and taste\u00a0test sur vey.
\nAnalysis: Frequency distribution, t-test, Chi Square and the Bonferroni\u00a0formula procedures in SAS.
\nResults: Awareness of irradiated food products increased from 14%\u00a0to 56% (p<0.05). Signifi cant differences (p < 0.05) were found among\u00a0correct (85%) to incorrect (15%) answers in the knowledge sur vey. From\u00a0the follow-up sur vey, a 14% (p < 0.05) increase of participants was\u00a0either likely or ver y likely to purchase irradiated food if it was available\u00a0at their supermarket. Also 83% agreed or strongly agreed that they were\u00a0more comfortable purchasing andusing irradiatedmeat as compared to\u00a063% from the initial survey.\u00a0Conclusions and Implications: The educational program, based on\u00a0Bennett=s Hierarchy for Targeting Outcomes of Programs, increased\u00a0consumer acceptanceof irradiated meat.<\/p>\n

References<\/p>\n

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