Keith R. J. The Marketing Revolution \/\/ Journal of Marketing. — Vol. 24 (Jan.). — 1960. — \u0420. 35—38.<\/li>\n<\/ol>\n\u0418.\u042e. \u041a\u043e\u0447\u0435\u0442\u043e\u0432\u0430. \u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0431\u0430\u0437\u0438\u0441 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u044b\u043d\u043a\u0430.<\/b>
\n\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u044b \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0439; \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439; \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u0435\u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439; \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0430\u0432\u0442\u043e\u0440\u0441\u043a\u0438\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043d\u0430 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>\n
I. Kochetova. The transformational basis of successful functioning according to market relationship.<\/b>
\nThe theoretical transformational concepts are defi ned. The main transformational approaches of business changes are system\u0456zed. The most appropriate business change concept on the market is defi ned. The author’s view on advantages of marketing concept is described.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u041d\u043e\u043c\u0435\u0440, \u0440\u0456\u043a 3(73), 2013 \u0423\u0414\u041a 65.016.7:339.138 \u0410\u0432\u0442\u043e\u0440 \u0406.\u042e. \u041a\u043e\u0447\u0435\u0442\u043e\u0432\u0430, \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0447 \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043a\u043e\u0440\u0430\u0431\u043b\u0435\u0431\u0443\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043c. \u0430\u0434\u043c. \u041c\u0430\u043a\u0430\u0440\u043e\u0432\u0430 \u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0456 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432; \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u043f\u0435\u0440\u0435\u0431\u0456\u0433\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0437\u043c\u0456\u043d; \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0443 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u0437\u043c\u0456\u043d \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0440\u0438\u043d\u043a\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d; \u043f\u043e\u0434\u0430\u043d\u043e \u0432\u043b\u0430\u0441\u043d\u0435 \u0431\u0430\u0447\u0435\u043d\u043d\u044f \u0430\u0432\u0442\u043e\u0440\u0430 \u0449\u043e\u0434\u043e \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u044c. \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f, \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[140],"tags":[167],"aioseo_notices":[],"views":617,"_links":{"self":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/350"}],"collection":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":0,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"wp:attachment":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}