The author explores the issues of agricultural sales management in Ukraine. The global competitive positions of country\u2019s agriculture depend from efficiency of marketing of agricultural commodities in Ukraine. The aim of the article is to define the methodological approaches to evaluation of the sales management performance for agricultural enterprises.<\/p>\n
There are different approaches to sales management, considering methodological aspects of calculation main indicators and sales channel evaluation. The author considers basic classical principles of marketing of agricultural commodities and shows the ways of solving current issues.<\/p>\n
The efficiency of sales management system was analyzed in the article. It is impossible identify the sale channels for the main quantity of agricultural commodities.\u00a0 The increase of price level for agricultural commodities does not guarantee the rising of producer incomes. On the author\u2019s opinion, more efficient state and regional regulatory mechanisms were needed. The least were highly criticized for inefficiency, losses and corruption, which influence the agro-industrial sector. The government should assist the support and development initiatives, facilitate investment flows in strategic industries, and facilitate infrastructure improvement in order to achieve sales management efficiencies in agriculture. The issues of agricultural sales management in Ukraine highly related to the necessity of supply chain management and infrastructure development.<\/p>\n
The peculiarities of agricultural sales activities and main evaluation techniques were highlighted. Despite the differences in expert opinions, the author presented main indicators of sales management efficiency, algorithm of evaluation stages, approaches to strategies evaluation.\u00a0 Such methodological approaches can be used for agricultural enterprises and other firms in agribusiness industry.<\/p>\n