{"id":976,"date":"2015-02-13T17:07:22","date_gmt":"2015-02-13T15:07:22","guid":{"rendered":"https:\/\/visnyk.mnau.edu.ua\/?p=976"},"modified":"2015-04-08T14:16:32","modified_gmt":"2015-04-08T11:16:32","slug":"n79v3r2014t2sendetska","status":"publish","type":"post","link":"https:\/\/visnyk.mnau.edu.ua\/en\/n79v3r2014t2sendetska\/","title":{"rendered":"The main development trends of the market of Ukrainian marketing communications"},"content":{"rendered":"3(80), vol.\u00a02, 2014<br \/>\nUNC\u00a0339.1<\/p>\n<p>This article researches the main trends that were formed on the market\u00a0of Ukrainian marketing communications for the last seven years. The structure,\u00a0dynamics of communication, market of the media advertising and also increasing\u00a0rate of provided communicating services in view of different media channels are\u00a0represented in this article. Development trends and their main defi ning factors of\u00a0the market of Ukrainian marketing communications are considered.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/visnyk.mnau.edu.ua\/statti\/2014\/n79v3r2014t2sendetska.pdf\" target=\"_blank\"><strong>S. Sendetska. The main development trends of the market of Ukrainian\u00a0marketing communications.<\/strong><\/a><\/p>\n<p>References:<\/p>\n<p>1. Razvytye r\u044bnka reklam\u044b. [\u042dlektronn\u044bi resurs] \/ Yndustryia reklam\u044b. \u2014 Rezhym dostupa : http:\/\/adindustry.ru\/doc\/1159<br \/>\n2. Razvytye hlobalnoho y rossyiskoho reklamn\u044bkh r\u044bnkov [\u042dlektronn\u044bi resurs] \/ \u042dntsyklopedyia marketynha. \u2014 Rezhym dostupa : http:\/\/www.marketing.spb.ru\/mr\/media\/<br \/>\nglobal_trends.htm<br \/>\n3. Ryzhova H. A. Osoblyvosti i perspektyvy rozvytku rynku marketynhovykh komunikatsii v Ukraini [Elektronnyi resurs] \/ H. A. Ryzhova \/\/ Ekonomichnyi nobelivskyi visnyk. \u2014 2014. \u2014 # 1 (7). \u2014 S. 375\u2014381. \u2014 Rezhym dostupu do zhurn. : http:\/\/adindustry.ru\/doc\/1159<br \/>\n4. Lazebnyk M. Ob\u044aem reklamno-kommunykatsyonnoho r\u044bnka Ukrayn\u044b 2013 y razvytye r\u044bnka v 2014 hodu. \u042dkspertn\u044bi prohnoz Vseukraynskoi reklamnoi koalytsyy [\u042dlektronn\u044bi resurs] \/ M. Lazebnyk. \u2014 Rezhym dostupa : http:\/\/www.adcoalition.org.ua\/ckeditor_assets\/V_UA_2013-14.pdf","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Ukrainian.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,406],"tags":[434],"aioseo_notices":[],"views":1510,"_links":{"self":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/976"}],"collection":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":0,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"wp:attachment":[{"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visnyk.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}