UDC 330.341.1:631.11

M. Dubinina,
I. Prykhodko,
O. Luhova,

The external environment is a source that provides the company with the resources necessary to maintain its economic potential at an appropriate level. A company must not only adapt to the external environment by adapting its internal structure and behavior in the market, but also actively shaping the external conditions of its activities, constantly exposing threats and potential opportunities in the external environment.
Ability to adapt to changes in the external environment is the main condition for survival of the company and the formation of its economic potential.
The factors that impact to the formation of company’s economic potential are divided into external and internal.
External factors are those that a company is not able to change, as a rule, but it should be taken into account as they affect the economic potential.
An analysis of the external environment allows to develop strategic solutions that provide an algorithm for interaction between company and the environment in the short and long term, which will maintain their potential at the level necessary to achieve the goal, identify the threat and consider the development opportunities.
Macro environment is presented by factors of a broader social plan that affects the micro-environment – economic, technological, political, social and ecological nature.
The micro environment is represented by forces that are directly related to the company, its capabilities to service consumers, that is, suppliers, intermediaries, customers, competitors. All factors of the external environment of the company are interdependent and interconnected.
According to its purpose, the economic potential of the company not only affects the factors of the external and internal environment of the company, but also designed to interact with them, based on the use and enhancement of the influence of favorable factors for the development of the enterprise; Counteracting and reducing the negative impact of other factors.
To analyze the influence of the external environment on the formation of the company’s economic potential in the Mykolayiv region, we used the STEP-analysis method, which allows us to assess the political, economic, social and technological factors.

Key words: cоmpаny’s еcоnоmіc pоtеntіаl, development оf еcоnоmіc pоtеntіаl, external environment, impact factors.

External environment and its influence on the development of a cоmpаny’s еcоnоmіc pоtеntіаl.

Issue 2 (94), 2017

UDC 331.103.5

L. Hutsalenko,
T. Pisochenko,
S. Horbach

The elements of the export potential of the agricultural enterprise are particularly considered. One of the elements of the export potential of agricultural enterprises is labor potential. The components of the labor potential of society are the labor resources employed in the production of goods and services, households, training, military service, able-bodied pensioners and teens. Labor resources of the country are characterized by the potential mass of live labor that the state owns. Unlike labor potential, labor resources include those who are not only the bearer of labor, able to work, but also implements this ability in social production in accordance with current legislation within certain age limits.
Employment is one of the most important characteristics of labor potential use. The main problem of employment as a social and economic process is the formation of its rational structure, that is, first of all, rational proportions of employment, which would ensure the most effective development of all parts of the national economy in the optimal proportions for this stage of market transformations.
In addition we consider it is expedient to include social and cultural potential in formation of export potential. It is fair to assert that the socially-integrated society of such workers in a particular country creates its great human capital and affects competitiveness. In general, in our opinion, the development of export potential is the structural basis of the economic development model of agricultural enterprises.
Summarizing the results of the conducted researches allowed to distinguish two main directions of export potential development. For most enterprises of the agrarian sector of the economy during the period of fierce competition, foreign economic relations occupy a significant place in economic activity and are one of the significant impact factors on the structure and efficiency of development. Development of export potential is particular important as a supporting factor of the industry, the source of currency inflows and ensuring the country’s economic security.
Definition and characteristic of labor resources as a component of the export potential of an agricultural enterprise, is aimed at increasing export volumes in value terms and reducing its costs.

Key word: export operation, export activity, export potential, economic potential, labor potential, labor resources.

Labor resources as a part of export potential of agricultural enterprise.

Issue 2 (94), 2017