External environment and its influence on the development of a cоmpаny’s еcоnоmіc pоtеntіаl

UDC 330.341.1:631.11

M. Dubinina,
I. Prykhodko,
O. Luhova,

The external environment is a source that provides the company with the resources necessary to maintain its economic potential at an appropriate level. A company must not only adapt to the external environment by adapting its internal structure and behavior in the market, but also actively shaping the external conditions of its activities, constantly exposing threats and potential opportunities in the external environment.
Ability to adapt to changes in the external environment is the main condition for survival of the company and the formation of its economic potential.
The factors that impact to the formation of company’s economic potential are divided into external and internal.
External factors are those that a company is not able to change, as a rule, but it should be taken into account as they affect the economic potential.
An analysis of the external environment allows to develop strategic solutions that provide an algorithm for interaction between company and the environment in the short and long term, which will maintain their potential at the level necessary to achieve the goal, identify the threat and consider the development opportunities.
Macro environment is presented by factors of a broader social plan that affects the micro-environment – economic, technological, political, social and ecological nature.
The micro environment is represented by forces that are directly related to the company, its capabilities to service consumers, that is, suppliers, intermediaries, customers, competitors. All factors of the external environment of the company are interdependent and interconnected.
According to its purpose, the economic potential of the company not only affects the factors of the external and internal environment of the company, but also designed to interact with them, based on the use and enhancement of the influence of favorable factors for the development of the enterprise; Counteracting and reducing the negative impact of other factors.
To analyze the influence of the external environment on the formation of the company’s economic potential in the Mykolayiv region, we used the STEP-analysis method, which allows us to assess the political, economic, social and technological factors.

Key words: cоmpаny’s еcоnоmіc pоtеntіаl, development оf еcоnоmіc pоtеntіаl, external environment, impact factors.

External environment and its influence on the development of a cоmpаny’s еcоnоmіc pоtеntіаl.

Issue 2 (94), 2017

The institutional aspects of the analysis of transformations in agriculture of Ukraine


M.Dubinina,Doctor of Economic Sciences
Mykolaiv National Agrarian University

Institutional character of systematic problems, directions and ways for realization of agrarian reforms in Ukraine were determined as a social process of institutional development based on the ideology of forming and deepening of market relations. The necessity of institutional investigations of transformations in the agrarian sector of Ukrainian economy was substantiated. The institutional essence of the crisis in the agrarian sector of economy was analyzed. Various factors that may potentially lead to the changes in the institutional structure were
generalized. Main problems for applied institutional analysis were identified. The aggregate of features characterizing the institutes of the agrarian sector was formulated. For agricultural enterprises the authors have identified an approach implying that the institutional analysis should be performed in relation to the enterprise subsystems on the process characteristic. The methodological and methodical bases of institutional analysis for efficiency evaluation and modeling of socio economic process in agriculture are presented.

Key words
institutional, process of institutional development, agrarian sector of Ukrainian economy, process characteristic. (more…)

Meaning of transaction costs of agrarian enterprises’ economic potential

UNC 338.583:658

Meaning of transaction costs of agrarian enterprises’ economic potential

  1. Dubinina, Doctor of Economic Science
  2. Lugova, assistant, Mykolayiv National Agrarian University

The article studies the impact of transaction costs on the formation of the economic potential of agrarian enterprises. The structure of the economic potential of agrarian enterprises was discussed. It was noted that with the change of agrarian enterprise’s position, its potential is also transformed. Its structure also became more complicated. A subjective component of the economic potential of the enterprise was formed, which is revealed in the ability to form contractual relationships in such a way as to minimize transaction costs and ensure the creation of specific assets or efficient allocation of property rights. The economic potential of the company is identified with the possibility of increasing its size by reducing transaction costs. Poor cost management of enterprise, including transaction, may show the low result in the destruction of the economic potential threats.

The problematic actuality of transaction costs’ management, which would ensure the strengthening of the economic potential of the company, was grounded. Management of transaction costs is a system of economic relations as for shaping, planning, accounting and analysis of transaction costs that can receive long-term rational management decisions that affect the formation of the economic potential of agrarian enterprises. Management decisions in this process are realized through a set of measures of targeting the size and structure of transaction costs.

The composition of transaction costs of agrarian enterprises was defined. The features of qualitative and quantitative methods in order to assess agrarian enterprises’ transaction costs were described.

transaction costs, agrarian enterprise, management, components, economic potential. (more…)